This morning Aetna and Apple announced a new wellness program that will leverage health data, a custom app and the Apple Watch. Called Attain by Aetna, the voluntary program will deliver personalized health goals, recommendations and rewards based on members’ daily activity.
According to a CNBC report, Apple is currently in talks with private Medicare plan providers to come up with ways to subsidize their watches and get them onto the wrists of senior citizens. Apple already has partnerships with Aetna and United Healthcare to provide such subsidies.
When Apple launched Apple Health Records, a feature that lets users upload their health records from participating health systems onto their phone, in the spring, it sparked conversations about consumers’ access to health records and the entrance of major tech companies into the healthcare space.
Now the Department of Veterans Affairs is in talks with the Silicon Valley tech giant about the creation of a portable EHR specifically for veterans, the Wall Street Journal reports. According to the WSJ, who reviewed emails and spoke with unnamed sources about the initiative, what’s currently on the table is a new Apple software that would let the VA patients enrolled in the system transfer their records to their iPhone — a functionality that would likely be achieved via a version of Apple’s Health Records app.
When it comes to the challenges of raising an up-and-coming young company into a major player in its industry, former Apple and Pepsi CEO John Sculley is no spring chicken. A serial entrepreneur and investor across numerous industries ranging from consumer technology to data management to telecommunications, Sculley has set his sights on the healthcare and currently serves as the chairman of hopeful PBM disruptor RxAdvance.
Apple HealthKit champion Ricky Bloomfield, MD, said that Apple is adding support for the Health Level 7 Continuity of Care Document to iOS 10.
Bloomfield, who made the remarks here at the MobiHealthNews 2016 event, also attended Apple’s Worldwide Developer Conference earlier in the day, where Apple revealed that iOS 10 will be available this fall and showcased a range of new features from improved messaging to a new Home app and HomeKit and updates to maps, photos and Siri.
Apple just released updated App Store Review Guidelines, and there are tremendous implications for the medical and health apps in the iOS App Store.
The changes they are announcing contain the most stringent language I have ever seen Apple use for the health and medical categories of apps. Frankly — these are a long time coming. The FDA recently updated guidelines on health apps, but this is definitely a bigger deal as Apple is the gateway for these apps.
Earlier this month the U.S. Patent and Trademark Office published a patent application from Apple revealing an invention that could one day play a part in Apple’s Health Platform through HealthKit. Today Apple’s Health app gives users an easy-to-read dashboard of your health and fitness data. But HealthKit is also behind new hospital systems like the one from Ochsner Health System, the largest not-for-profit academic medical center in the Gulf South which uses iPhone, iPad and Apple Watch to further its mission of innovation in healthcare